May 30, 2008

Free Class on Using Web 2.0 (MySpace, Facebook, Etc.) To Sell Your Books

Posted in Workshops and Classes at 6:39 pm by laurie979

Hi Gang,

I received this from Rebecca’s Reads. It is an opportunity to take a free telephone class on how to use Web 2.0 (basically interactive websites — My Space, Facebook, Twitter, Shelfari, GoodReads, Etc. to connect with readers and sell books. You can get a free report just for following the link and signing up…but seems like a great opportunity to learn something new. I am hoping to attend.

Here’s the Invite:

Join us for a free teleseminar on Wednesday, June 4 at 8 PM EDT and learn of the exploding trend known as Web 2.0. You will discover a variety of strategies and tactics to help you leverage the power of Web 2.0.

What you’ll learn in this 60 minute FREE teleconference…

  • What is Web 2.0
  • How Web 2.0 & Social Media can immediately impact the way you market your book
  • Understand what you should be doing to create your own Social Media Optimization Plan (SMO)
  • Common mistakes to avoid – that can get you shut down fast
  • Have Fun learning about something that is new, cutting edge, and will open up a whole new world of interaction for you to:
    • Increase communication with your readers
    • Generate more Web Traffic
    • Build up your Lists
    • Increase your Credibility
    • Learn tips that you can put into place immediately in your SMO

All of which leads to increasing the profitability of your book!

Please go to before Wednesday, June 4th at 8PM EDT for details and to sign up and take advantage of this complimentary teleseminar.


May 28, 2008

Author Island Chat Thursday May 29, 2008

Posted in Chat Opportunity at 8:11 pm by laurie979

Hi Laurie,
Just wanted to let you know about’s all day chat tomorrow, so you can let your authors know – they are very welcome to stop by to chat and share their excerpts and offer giveaways.
See details below and let me know if you have any questions.
Our next all day book chat is scheduled for tomorrow from 10 am to 7pm EST – and like most all day chats, it will probably be going on much later than that !
You are all invited to stop by with excerpts, news, giveaways or just to chat with some readers.  There’s no set schedule, so you can pop in anytime you’d like for as long as you’d like, but I do ask that if you offer a giveaway, please don’t pull your winners until after the chat is over.  This will give all readers the time to enter, because some will be joining in later than others.  The best thing to do is to post your contest/giveaway in an email early in the day then again later in the afternoon or early evening.  The address to use for any contests or to post your excerpts and news is and to make sure you are signed up for the chat, go to http://groups. subscribe/ authorislandchat.
The chat is also a good place to let readers know you have a newsletter and give them information about how to sign up.
We’ll also be sharing quick and easy summer meal ideas and recipes, so if you want to post any of those, be sure to include your name and website under it, so when it’s posted on our recipe blog, it will have a link to your website right with it.

May 24, 2008

Contest Anyone?

Posted in Uncategorized at 3:00 pm by laurie979

Hi Guys,

As you are probably all aware Black Velvet Seductions signed with Author Island last month as a publisher associate.

Our association there entitles us to listing of all of our books on the site, to mention in newsletters, and to having a contest listed each month at Author Island.

As you may or may not be aware we have had the Black Velvet Seductions Birthday Bash going on through Author Island throughout the month of May. The contest has brought a number of new visitors to our site to check out our books. Many of the visitors have bought books or signed up to receive our free newsletters, which gives us the opportunity to gently remind them of our books again and again…which tends to eventually result in sales. Our association with Author Island thus far has been generally a very positive one and so is something we plan to continue at least as long as we see value from it.

The intent of our membership at Author Island is for the membership to benefit all Black Velvet Seductions authors. With that in mind, I am trying to put together additional contests to be promoted through Author Island and I want to spread that availability around so that it is available to any author who would like to take advantage.

The author Island promotion of the contest is important as they have quite a bit of traffic…and so having a contest listed there can mean additional traffic to author sites or to the BVS site or BVS blog site.

I am accepting contest proposals to fill upcoming openings for our contest spot at Author Island. If you have an idea for a contest we could do either as a group, or that you could do individually please send your proposals to me.

Contest ideas anyone? Please share them. 🙂

May 20, 2008

A Good Yahoo Group for Promo Tips

Posted in Useful Book Promo Groups at 10:27 am by laurie979

Hi All,

As most of you know I spend quite a bit of time scouring around looking for new ways to promote our books. Recently I subscribed to a Yahoo Group focused on book promotion. I am passing the link on because I think it is a useful group with a lot of useful tips. Today’s post on small talk is a goodie.

Check it out here:

You will probably have to join the group to read the messages. It’s a very small traffic list with only a post or two a week.

May 2, 2008

What to Say When You’ve Already Said It All

Posted in Promo Tips at 8:41 pm by laurie979

Day before yesterday I posted a list of Yahoo Groups where authors can promote their books on specific days of the week.

But I know that some of you will read the list and think, yeah, it’s a good idea to send out a promo or two each day, that’s something I could easily do. But then other things will kick in. You will think about all the other promos you’ve sent to that list and others, and your doubts will begin to grow as you think about the stale, used quality of your promo pieces, which by this time have been posted on every romance group online.

You might at this point begin to feel that sending out the same old promo to the same old groups is pointless…and you might even wonder why you should bother. I think any of us who have been faced with the task of promoting have been faced with these feelings…and I expect most of us have at one time or another felt their paralyzing effect.

Here are some thoughts for those days when you just don’t feel like you can force yourself to send another dull promo post.

First of all, realize that on most groups, only a small percentage of list members are actively reading at any one time. So even though you may have posted your promo piece a half a dozen times. and although it feels stale as week old bread to you,  it’s likely that it will be news to a good portion of the list members you are sending it to. I can’t tell you how often I get emails telling me someone just found out about our newsletter contest. We’ve been holding a contest for a long time…but every time I post an announcement of unclaimed prizes we get another big surge in newsletter subscriptions. So…just because your promo feels old and stale to you, doesn’t mean it is to your reader.

If you’ve read the above and you still feel like you still can’t inflict the same promo onto the list again…then look at your book through a different lens. Find a new angle. Post as one of the main characters, or if you have a quirky secondary character post as that character. Find a unique angle.

Not all book promotions have to include the book blurb and an excerpt. In fact, a lot of really effective ones don’t. Did you do research for your book? What interesting tidbits can you share? Write that up in a post. That can even be a series of posts as you can share different interesting things you learned when you researched the book. Be sure you include your (author) name, the book’s title, a one sentence blurb, and a link where the book can be purchased.

Questions are really effective as subject lines. If you can turn your title or subject line into a question it will have a greater chance of being read.  Unclaimed Prizes is less strong than Many Unclaimed Prizes — Is Your Name on Our List?

You don’t necessarily have to promote your book to promote your book. You can promote something your publisher is doing, something your writing group is doing, or a fellow author’s book and be promoting yours at the same time. Be sure your book title, 1 sentence blurb, and link to buy your book is included in your signature. One of my more successful posts was to a quilt group that I belong to. It’s an active group and most members read their email…and many click through links to see quilt pictures…so clicking through to see BVS books wasn’t a big jump. We sold several books to people whose email addresses I recognized from the list…and I hadn’t really even set out to promote. I would have written the same email with or without the signature line.

Occasionally promote something OTHER than your book. Promote another author’s book that you’ve enjoyed. Promote the blog contest at Black Velvet Seductions. Promote the Free Book Fridays Newsletter drawing. Promote an upcoming guest blogger we will be hosting on the blog.

The bottom line, most important thing, is to show up…and to keep showing up. When you show up, even if it isn’t to pitch your book, members of a group notice…and if your 1 sentence blurb and link is in your signature they are reminded of your book each time you post…even if your post isn’t a direct pitch.

Promotion isn’t a one off thing that you do. It is an ongoing thing that you do and do and keep doing. It often takes a lot of repetitions to move people to action…so be patient…and continue to supply the repetitions.